Level menu prototypes created using Balsamiq Mockups.
The level menu structure that you see here would come up in a game like Angry Birds that has episodes that contain levels.
A game like classic Bejeweled that doesn’t have episodes wouldn’t even show you the second menu. Once a level is complete, Bejeweled just moves the user to the next level automatically. A menu like the first one would come up after the user has no more moves instead of when they reach the final goal.
Another difference is that a game like Angry Birds lets you restart the current level or go back and start from a previous level. Bejeweled only allows you to restart the whole game.
So depending on context Replay (level) could be called Restart (game) or Play Again (game ended). Continue could be called Resume or even Cancel. Menu could be Main Menu or Home. The wording doesn’t matter. Ideally you would use universal icons instead.